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Enjoy a stunning, full-depth fire experience with realistic flames, a glowing underbed, and intricately designed woodland logs replicating natural wood. Control your comfort effortlessly with the included multi-functional handset or the Smart App, adjusting heat, flame speed, and color displays to your preference.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFLAME SPEED\u003c\/strong\u003eThe flame speed can be easily controlled to suit your desired mood and preference. Sharp and fast or smooth and slow. Adjust the speed to find your perfect flow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDUAL COLOUR\u003c\/strong\u003e Enjoy natural colour flames, or go dual effect with intertwined striking flares of electric blue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMART APP INNOVATION\u003c\/strong\u003e Proflame fires benefit from a multi-functional handset controller with integrated design features, or choose to control your fire from your smartphone or tablet. Our App is available to download from the App Store, and Google Play. Voice smart technology allows you to activate your fire using Amazon Alexa and Google Assistant.\u003c\/p\u003e","brand":"Flavel","offers":[{"title":"Black Nickel","offer_id":57495512351102,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true},{"title":"Gold","offer_id":57495512383870,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":57495512416638,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Proflame_Decadence_Black_Nickel.jpg?v=1780316506"},{"product_id":"proflame-decadence-sl","title":"Proflame Decadence SL","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThe Proflame SL is a slimline glass-fronted electric fire suitably designed and styled to grace all living spaces, large or small. Experience beautiful realistic flames, a glowing underbed, and intricately designed woodland logs replicating natural wood. Control your comfort effortlessly with the included multi-functional handset or the Smart App, adjusting heat, flame speed, and color displays to your preference.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFLAME SPEED\u003c\/strong\u003eThe flame speed can be easily controlled to suit your desired mood and preference. Sharp and fast or smooth and slow. Adjust the speed to find your perfect flow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDUAL COLOUR\u003c\/strong\u003e Enjoy natural colour flames, or go dual effect with intertwined striking flares of electric blue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMART APP INNOVATION\u003c\/strong\u003e Proflame fires benefit from a multi-functional handset controller with integrated design features, or choose to control your fire from your smartphone or tablet. Our App is available to download from the App Store, and Google Play. Voice smart technology allows you to activate your fire using Amazon Alexa and Google Assistant.\u003c\/p\u003e","brand":"Flavel","offers":[{"title":"Black Nickel","offer_id":57495517692286,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true},{"title":"Gold","offer_id":57495517725054,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":57495517757822,"sku":null,"price":669.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Proflame_SL_Decadence_Black.jpg?v=1780316618"},{"product_id":"proflame-caress-sl","title":"Proflame Arcadia","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThis Proflame electric fire perfectly blends classic open fire aesthetics with contemporary convenience. Enjoy a stunning, full-depth fire experience with realistic flames, a glowing underbed, and intricately designed woodland logs replicating natural wood. Control your comfort effortlessly with the included multi-functional handset or the Smart App, adjusting heat, flame speed, and color displays to your preference.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFLAME SPEED\u003c\/strong\u003eThe flame speed can be easily controlled to suit your desired mood and preference. Sharp and fast or smooth and slow. Adjust the speed to find your perfect flow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDUAL COLOUR\u003c\/strong\u003e Enjoy natural colour flames, or go dual effect with intertwined striking flares of electric blue.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSMART APP INNOVATION\u003c\/strong\u003e Proflame fires benefit from a multi-functional handset controller with integrated design features, or choose to control your fire from your smartphone or tablet. Our App is available to download from the App Store, and Google Play. Voice smart technology allows you to activate your fire using Amazon Alexa and Google Assistant.\u003c\/p\u003e","brand":"Flavel","offers":[{"title":"Gold","offer_id":57495520772478,"sku":null,"price":569.0,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":57495520805246,"sku":null,"price":569.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Proflame_Arcadia_Black_Gold.jpg?v=1780317056"},{"product_id":"proflame-celena","title":"Proflame Celena","description":"\u003cp\u003eThe Proflame Celena is a beautifully minimalistic glass-fronted inset electric fire, designed to bring a natural, modern feature to any living space. Its lifelike woodland logs and glowing ember bed create an authentic fireside atmosphere, while advanced smart technology gives you complete control at your fingertips.\u003c\/p\u003e\n\u003cp\u003eWith Colour Smart customisation, you can choose from preset modes or fine-tune flame, log, and ember bed colours to perfectly suit your mood and interior. The Flame Speed control lets you decide whether your fire burns with a lively energy or a soft, calming flow.\u003c\/p\u003e\n\u003cp\u003eEasily controlled via the included handset, smartphone app, or even by voice with Alexa and Google Assistant, the Proflame Celena offers the ultimate blend of style, realism, and convenience.\u003c\/p\u003e","brand":"Flavel","offers":[{"title":"Fire Only","offer_id":57495616913790,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true},{"title":"Fire \u0026 Black Trim","offer_id":57495616946558,"sku":null,"price":775.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Proflame_Celena.jpg?v=1780319117"},{"product_id":"proflame-asencio","title":"Proflame Asencio","description":"\u003ch2\u003eFlavel Proflame Asencio Electric Fire\u003c\/h2\u003e\n\u003cp\u003eThe Flavel Proflame Asencio Electric Fire has been created for homeowners who want ultra-modern styling, advanced flame technology and a completely seamless built-in appearance. With its frameless glass-fronted design and flush-fit installation, the Asencio delivers a minimalist architectural look that transforms contemporary interiors with effortless sophistication.\u003c\/p\u003e\n\u003cp\u003eDesigned to be inset directly into the wall with plaster or tiling finishing neatly to the fire’s edge, the Proflame Asencio creates a sleek, uninterrupted focal point ideal for media walls, modern lounges, apartments and open-plan living spaces.\u003c\/p\u003e","brand":"Flavel","offers":[{"title":"Fire Only","offer_id":57495620747646,"sku":null,"price":545.0,"currency_code":"GBP","in_stock":true},{"title":"Fire \u0026 Black Trim","offer_id":57495620780414,"sku":null,"price":775.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/ProflameAsencio.jpg?v=1780319259"},{"product_id":"dimplex-savena-ecolite","title":"Dimplex Savena Ecolite","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eSavena Ecolite Brushed Chrome\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Savena inset electric fire brings effortless warmth and a cosy, inviting glow to your home. It's flickering flames can be enjoyed with or without heat, while the concealed 2kW fan heater provides two settings for comfort whenever you need it. Easy to operate and simple to install, Savena creates a welcoming atmosphere that makes any room feel instantly comforting and relaxing.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat ouput for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eEasy to operate with simple side switch controls\u003c\/li\u003e\n\u003cli\u003eStylish brushed chrome design to complement any interior\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Default Title","offer_id":57556060340606,"sku":null,"price":260.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/SavenaEcoliteBrushedChromeCO.jpg?v=1781605869"},{"product_id":"dimplex-skeldon-optiflame","title":"Dimplex Skeldon 3D Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eSkeldon 3D\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eBring warmth and style to your space with Skeldon inset electric fire, featuring Dimplex's innoative Optiflame 3D technology for a beautifully realistic flame effect. With adjustable flame colours, brightness, and downlighting, you can create your perfect ambience. Choose from a variety of feul beds and enjoy up to 2kW of heat or flame-only mode for year-round comfort - all easily comntrolled by remote or manual settings.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual control or convenient remote\u003c\/li\u003e\n\u003cli\u003eSleek, modern design to complement any decor\u003c\/li\u003e\n\u003cli\u003eOptional spacer kit for flexible freestanding installation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Default Title","offer_id":57556122599806,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/DimplexSkeldonOptiflameSolusRH.jpg?v=1781606509"},{"product_id":"dimplex-balmoral-ecolite","title":"Dimplex Balmoral Ecolite","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eBalmoral Ecolite\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eExuding efficiency and charm, Balmoral forms part of Valor's new Ecolite range of contemporary inset electric fires that is designed to offer the ultimate in electric heating. Complete with a top side switch control, Balmoral is easy to operate and a one piece moulded coalbed and kettle connection also aids installation. For the ultimate in heat and comfort, a concealed 2.0kW fan heater provides a choice of two heat settings and for full visual effect, the flame can be enjoyed independently of the heat. Whilst boasting 100% efficiency, running costs are minimised courtesy of integral Ecolite' energy efficieny LED lights. To suit everyone's tastes, Balmoral is available in black, brass and contemporary chrome.\u003c\/p\u003e","brand":"Dimplex","offers":[{"title":"Black","offer_id":57557040267646,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":true},{"title":"Brass","offer_id":57557040300414,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":false},{"title":"Chrome","offer_id":57557040333182,"sku":null,"price":240.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Balmoral_Ecolite_Black_CO_1.jpg?v=1781615013"},{"product_id":"dimplex-kingsley-deluxe-optiflame","title":"Dimplex Kingsley Deluxe Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eKingsley Deluxe \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Kingsley Deluxe freestanding electric fire combines classic design with modern convenience. It features Optiflame technology, creating realistic, multi-coloured flames with adjustable brightness for a warm and inviting atmosphere. With two heat setiings, thermostat and runback timer, comfort is easily controlled. Finished in black and brass, the Kigsley Deluxe brings timeless style and cosy ambience to any home.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual controls or convenient remote\u003c\/li\u003e\n\u003cli\u003eAvaliable in elegant chrome \u0026amp; black or classic brass \u0026amp; black finishes\u003c\/li\u003e\n\u003cli\u003eFreestanding design for quick, easy placement anywhere in your home\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Chrome","offer_id":57557118943614,"sku":null,"price":272.0,"currency_code":"GBP","in_stock":true},{"title":"Brass","offer_id":57557118976382,"sku":null,"price":272.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Dimplex_Kingsley_Deluxe_Chrome_Optfilame_Log_Solus_Head_On.jpg?v=1781615850"},{"product_id":"dlx-sl-adonis","title":"DLX SL Adonis","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eExperience the epitome of modern elegance and space-saving design with the Ultiflame Ultra SL electric fire. Its sleek, glass-fronted design complements any contemporary décor, while the slimline profile makes it perfect for any space, from cozy apartments to stylish living rooms. Cutting-edge Flame Projection® and Living Ember Bed Technology create a mesmerizingly realistic flame effect, adding a touch of sophistication and warmth to your home.\u003c\/p\u003e\n\u003cp\u003eThe inset rebate is 70mm and is fitted with a 40mm fixed spacer, allowing easy manual control panel access. The curved fascia is made from high-quality Cast Iron, finished in Black\u003c\/p\u003e","brand":"Celsi DLX","offers":[{"title":"Default Title","offer_id":57572156670334,"sku":null,"price":1095.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Ultra-SL-Adonis_1200x675_073a26c5-a64c-4d5f-8600-c02ab7cae668.webp?v=1781791403"},{"product_id":"briitsh-fires-new-forest-650sq","title":"British Fires New Forest 650sq","description":"\u003cp\u003e\u003cspan\u003eThe New Forest 650 is suitable to be installed into an existing chimney or flue. If you are looking to remove an old gas fire, electric is a great option to bring some life to the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a great look if you are looking for a seamless installation for an electric fire. The New Forest 650, in it's square designs, adds a sharp style to the room that perhaps a linear model just doesn't work. Get creative and utilise that fireplace for a modern and warming style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaking use of a room with just the bare walls can be challenging, the New Forest 650 works to bring a classic look to the room. Pairing the fire with a beautiful fireplace brings character which you can start building the rest of the interior around. The depth of the fire can be taken in a bespoke fireplace, or, look at our cavity box which goes into the wall, leaving the right depth for the fire to fit into.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"text-bf-green\"\u003e\n\u003ch3 class=\"text-h5 tracking-h5 font-ivy\"\u003eSignature logs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cms-content\"\u003e\n\u003cp\u003eThe Signature logs are a great option for a versatile and unique layout to the fire. Along with the slate, bark, husk and crystals, you can create some smart layouts in the fire. All of these items come with the Signature model and we offer some layout ideas, but feel free to explore with the arrangement.\u003c\/p\u003e\n\u003cdiv class=\"text-bf-green\"\u003e\n\u003ch3 class=\"text-h5 tracking-h5 font-ivy\"\u003eDeluxe logs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cms-content\"\u003e\n\u003cp\u003eThe ever popular Deluxe Real Logs are available in the New Forest 650. Laid in a camp fire style, this brings a nice height to the profile of the fire allowing the flames to dance around the logs for a real true burning sensation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"British Fires","offers":[{"title":"650Sq Standard Logs","offer_id":57572346167678,"sku":null,"price":1599.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Standard Logs AR Glass","offer_id":57572346200446,"sku":null,"price":1824.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Deluxe Logs","offer_id":57572346233214,"sku":null,"price":1799.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Deluxe Logs AR Glass","offer_id":57572346265982,"sku":null,"price":2024.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Black Edition","offer_id":57572346298750,"sku":null,"price":1949.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Black Edition AR Glass","offer_id":57572346331518,"sku":null,"price":2174.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Standard Logs \u0026 Cavity Box","offer_id":57572346364286,"sku":null,"price":1798.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Standard Logs AR Glass \u0026 Cavity Box","offer_id":57572346397054,"sku":null,"price":2023.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Deluxe Logs \u0026 Cavity Box","offer_id":57572346429822,"sku":null,"price":1998.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Deluxe Logs AR Glass \u0026 Cavity Box","offer_id":57572346462590,"sku":null,"price":2223.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Black Edition \u0026 Cavity Box","offer_id":57572346495358,"sku":null,"price":2148.0,"currency_code":"GBP","in_stock":true},{"title":"650sq Black Edition AR Glass \u0026 Cavity Box","offer_id":57572346528126,"sku":null,"price":2373.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/NEWFOREST650SQ2.jpg?v=1781792474"},{"product_id":"british-fires-new-forest-sway","title":"British Fires New Forest Sway","description":"\u003ch3 class=\"text-h3 tracking-h3 font-ivy\"\u003eOut with the old, in with the elegant. The Sway 16\" Inset brings modern style and effortless warmth to replace outdated gas or electric fires.\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e16\" Sway Elelgance\u003c\/p\u003e\n\u003cp\u003eA clean, stylish option with a wide outlay frame. The Elegance keeps it simple with a two bar design, enabling the logs and tall viewing area to be the main attraction.\u003c\/p\u003e\n\u003cp\u003eFrame options:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack \/ Brass\u003c\/li\u003e\n\u003cli\u003eBlack \/ Nickel\u003c\/li\u003e\n\u003cli\u003eChrome \/ Nickel\u003c\/li\u003e\n\u003cli\u003eChrome \/ Brushed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e16\" Sway Classic\u003c\/p\u003e\n\u003cdiv class=\"flex flex-col gap-6 justify-center items-start w-full lg:w-160\"\u003e\n\u003cdiv class=\"cms-content\"\u003e\n\u003cp\u003eClassic in name, and in style. The Sway Classic inset electric fire brings a look that compliments both the more traditional fireplace and once looking for a more modern look. For a 16\" inset electric fire, this is one that bring a cool look to the fireplace.\u003c\/p\u003e\n\u003cp\u003eFrame options\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack \/ Chrome\u003c\/li\u003e\n\u003cli\u003eBlack \/ Nickel\u003c\/li\u003e\n\u003cli\u003eBlack \/ Brass\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"British Fires","offers":[{"title":"Sway Classic Black\/Chrome","offer_id":57626716897662,"sku":null,"price":830.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Classic Black\/Nickel","offer_id":57626716930430,"sku":null,"price":830.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Classic Black\/Brass","offer_id":57626716963198,"sku":null,"price":830.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Elegance Chrome\/Brushed","offer_id":57626716995966,"sku":null,"price":930.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Elegance Chrome\/Nickel","offer_id":57626717028734,"sku":null,"price":930.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Elegance Black\/Nickel","offer_id":57626717061502,"sku":null,"price":930.0,"currency_code":"GBP","in_stock":true},{"title":"Sway Elegance Black\/Brass","offer_id":57626717094270,"sku":null,"price":930.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Screenshot2026-06-30at11.49.25.png?v=1782816635"},{"product_id":"dimplex-bellemont-optimyst","title":"Dimplex Bellemont Optimyst","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eBellemont\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Bellemont electric fire bridges the gap between traditional styling and stunning contemporary visuals. The brass finish and coal effect fuel bed play homage to insetfires of old, while delivering incredible Optimyst technology for the world's mostrealistic electric flame effect.This fire can operate via a remote control and can even be used independently of the fully concealed 2kW heater, meaning you can enjoy the classic feel of the fire all year round.The thermostatic controls mean you can set your fire to produce heat when the room drops to a certain temperature, helping to maintain comfort in your home. With the traditional aesthetics and easy installation, the inset provides visual appeal in any interior space.The Dimplex Optimyst range is state-of-the-art, using established ultrasonic technology to create an ultra-fine water mist that rises up and works with the under fuel bed lighting to give a fully three dimensional fire effect. The result is so authentic that it is regularly mistaken for true flames and smoke.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eUnique Optimyst flame effect\u003c\/li\u003e\n\u003cli\u003e2kW heat output\u003c\/li\u003e\n\u003cli\u003eChoice of two heat settings\u003c\/li\u003e\n\u003cli\u003eFlame effect only setting\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Default Title","offer_id":57655777329534,"sku":null,"price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/Bellemont.1.png?v=1783689691"},{"product_id":"dimplex-dumfries-3d-optiflame","title":"Dimplex Dumfries 3D Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eDumfries \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Dumfires inset electric fire combines timeless design with advanced Optiflame 3D technology, creating a realistic and captivating flame effect. With up to 2kW of heat and a chocie of finishes in antique brass, black, brass or chrome, it suits any decor. Customise your flame colour, brightness, and feul bed for the perfect ambience, all easily controlled by remote or manual settings.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual controls or convient remote\u003c\/li\u003e\n\u003cli\u003eAvaliable in antique brass, black, brass or chrome finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Antique Brass","offer_id":57655788503422,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":57655788536190,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"Brass","offer_id":57655788568958,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true},{"title":"Chrome","offer_id":57655788601726,"sku":null,"price":460.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/DumfriesANTIQUEBRASS.2_55a6f63e-4ed1-463b-85a6-e9f96c127e95.png?v=1783689732"},{"product_id":"dimplex-glencoe-3d-optiflame","title":"Dimplex Glencoe 3D Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eGlencoe\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eExperience the depth and realism of Optiflame 3D with the Dimplex Glencoe inset electric fire. Its striking cast iron fascia adds a timeless touch, blending traditional design with modern technology. Enjoy customisable flame colours, brightness, and downlighting, with a choice of feul bed. Providing up to 2kW of heat, the Glencoe offers warmth and ambience all year round- the beauty of a real fire, made simple.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual controls or convenient remote\u003c\/li\u003e\n\u003cli\u003eStriking brass cast iron fascia for a classic look\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Default Title","offer_id":57655789748606,"sku":null,"price":570.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/GlencoeBRASS.5.png?v=1783689886"},{"product_id":"dimplex-lerwick-3d-optiflame","title":"Dimplex Lerwick 3D Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eLerwick \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eCreate the perfect ambience with the Lerwick inset electric fire. Featuring Dimplex's Optiflame 3D, enjoy lifelike flames in blue or orange, with adjustable brightness and a choice of coals, logs, crystals or pebbles. With up to 2kW heat or flame-only mode, it brings warmth and atmosphere all year. Effortlessly controlled via remote or manual buttons, it combines contemporay style with the magic of real fire.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual controls or convenience remote\u003c\/li\u003e\n\u003cli\u003eBrass or chrome finishes to complement your decor\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Brass","offer_id":57655795974526,"sku":null,"price":496.0,"currency_code":"GBP","in_stock":true},{"title":"Chrome","offer_id":57655796007294,"sku":null,"price":496.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/LerwickBRASS.3_91bc19ba-f7ef-438e-b475-ce6400dc82ae.png?v=1783690035"},{"product_id":"dimplex-torridon-3d-optiflame","title":"Dimplex Torridon 3D Optiflame","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eTorridon \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eExperience the captivating realism of the Torridon inset electric fire, featuring Dimplex's advanced Optiflame 3D technology. With a sleek black nickel or chrome finish, it brings modern style and ambience to any home. Choose from a range of flame colours, brightness levels and feul bed options to create your perfect look. Enjoy up to 2kW of heat or use the flame-only setting for year-round comfort.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat output for instant, efficient warmth\u003c\/li\u003e\n\u003cli\u003eOperate easily via manual controls or convenient remote\u003c\/li\u003e\n\u003cli\u003eBlack nickel or chrome finsihes to complement your decor\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Black Nickel","offer_id":57655796171134,"sku":null,"price":462.0,"currency_code":"GBP","in_stock":true},{"title":"Chrome","offer_id":57655796203902,"sku":null,"price":462.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/TORRIDONBLACKNICKLE.4_0c18eb2f-02a8-4849-b651-c02a3226838e.png?v=1783690315"},{"product_id":"dimplex-elva","title":"Dimplex Elva","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eElva\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Elva inset fire brings warmth, style and comfort to your home with ease. Designed to create a welcoming focal point, it features Dimplex Optiflame technology for a beautifully realistic flame effect, enjoyed with or without heat. With up to 2kW of warmth, adjustable flame and lighting settings, and a handy remote, its simple to set the perfect mood. Avaliable in black nickel, brushed chrome, or neo golds, Elva adds timeless elegance to any room.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat for perfect comfort\u003c\/li\u003e\n\u003cli\u003eRemote control for easy operation\u003c\/li\u003e\n\u003cli\u003eOptional spacer kit for freestanding installation\u003c\/li\u003e\n\u003cli\u003eEnjoy the flickering flames without the heat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Brushed Chrome","offer_id":57655809016190,"sku":null,"price":469.0,"currency_code":"GBP","in_stock":true},{"title":"Black Nickel","offer_id":57655809048958,"sku":null,"price":469.0,"currency_code":"GBP","in_stock":true},{"title":"Neo Gold","offer_id":57655836410238,"sku":null,"price":469.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/ElvaBRUSHEDCHROME.2_5ed1b4bf-38f5-4124-9910-43a35031bad1.png?v=1783689817"},{"product_id":"dimplex-luna","title":"Dimplex Luna","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eLuna \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your living space with Luna inset electric fire, a blend of elegance and everyday comfort. It's lifelike Optiflame effect creates a soothing glow, with or without heat, while up to 2kW of warmth is on hand when you need it. Tailor the ambience with adjustable flame and lighting settings, all controlled effortlessly by remote. With finishes in black nickel, brushed chrome, or neo gold, Luna is designed to compliment both modern and traditional interiors.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAjustable 2kW heat for perfect comfort\u003c\/li\u003e\n\u003cli\u003eRemote control for easy operation\u003c\/li\u003e\n\u003cli\u003eOptional spacer kit for freestanding installation\u003c\/li\u003e\n\u003cli\u003eEnjoy the flickering flames without the heat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Brushed Chrome","offer_id":57655847911806,"sku":null,"price":385.0,"currency_code":"GBP","in_stock":true},{"title":"Black Nickel","offer_id":57655847944574,"sku":null,"price":385.0,"currency_code":"GBP","in_stock":true},{"title":"Neo Gold","offer_id":57655847977342,"sku":null,"price":385.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/LunaBRUSHEDCHROME.2_1440e9f7-0b54-46fe-9a8a-c7ef4555d339.png?v=1783690114"},{"product_id":"dimplex-scala","title":"Dimplex Scala","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eScala\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe Scala inset electric fire brings refined style and inviting warmth to any room. Avaliable in brushed chrome or black nickel and in 16″ or 22″ sizes, it suits both modern and traditional interiors. Up to 2kw of heat, adjustable flame and lighting settings and Dimplex Optiflame technology create a realistic, welcoming glow. Controlled effortlessly by remote, Scala makes it simple to set the perfect ambience all year round.\u003c\/p\u003e\n\u003cul class=\"product-details__listing\"\u003e\n\u003cli\u003eAdjustable 2kW heat for perfect comfort\u003c\/li\u003e\n\u003cli\u003eRemote control for easy operation\u003c\/li\u003e\n\u003cli\u003eOptional spacer kit for freestanding installation\u003c\/li\u003e\n\u003cli\u003eEnjoy the flickering flames without the heat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dimplex","offers":[{"title":"Brushed Chrome","offer_id":57655856333182,"sku":null,"price":427.0,"currency_code":"GBP","in_stock":true},{"title":"Black Nickel","offer_id":57655856365950,"sku":null,"price":427.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/6430\/5278\/files\/ScalaBRUSHEDCHROME.1_2987fbc9-14bd-4e6c-9654-fe79d6329533.png?v=1783690234"},{"product_id":"dimplex-scala-22","title":"Dimplex Scala 22","description":"\u003cdiv class=\"product-details__header d-flex justify-content-between align-items-center mt-2 mt-lg-0\"\u003e\n\u003ch1 class=\"mb-0 pb-0\"\u003eScala 22″ \u003c\/h1\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-rating\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cp\u003eCreate the perfect atmosphere with the Scala 22″ inset electric fire, a striking centrepeice combining contemporary style with comforting warmth. Avaliable alongside the Scala 16″ model, it's wider fascia gives the impression of a larger fire while fitting standard openings. In black nickel or brushed chrome, it delivers up to 2kW of heat with adjustable flame and lighting settings. 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